Content Marketing

Prankvertising, Facebook Loses Teens, Shoestring Marketing

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Tuesday.

Prankvertising: Are Outrageous Stunts Worth the Risks? (Ad Week)
Yesterday was a big day of jokes. From contact lenses for cats (Coastal’s Facebook page) to gadgets that smell (Google Nose) and Twitter’s new subscription plan that was too absurd to be true.

Marketing stunts are nothing new, but recently, brands have been taking this tactic to a new level. Are they funny or dangerous? Are they worth it? Here’s one look at those key questions.

Facebook Is Still Losing Teens to Mobile Messaging Apps (VentureBeat)
Lesson of the day: with every big trend comes an equally powerful counter-trend.

That’s exactly what’s happening in the world of social media – teens are opting for more private communication channels through mobile. Is Facebook facing a real threat here?

Digital Marketing on a Shoestring (Inc)
The curse of a shoestring marketing budget is a simultaneous blessing – you get to do it all yourself. You own your own media.

Through something as simple as content marketing, you can make a powerful impact on your brand. Between great writing to videos and infographics, the possibilities are limitless. What will you create?

How to Effectively Promote Your Content (Copyblogger)
If you write it, readers will come. Biggest myth ever.

If you’re writing content, you need to make a substantial effort to promote it. If you’re not sure where to start, Copyblogger has put together this 26-page e-book for you.

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