Content for the Senses, Journalism Meets Advertising, Consumer Lessons

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Wednesday.

How Courvoisier and Unilever Manipulate the Senses (Ad Age)
Technology is powering new ways to interact with consumers.

Food and drink are at the forefront of sensory marketing, but there are other areas where marketers can gain momentum. Any guesses? Try the clothing industry.

Can Content Marketing Save Journalism? (Mashable)
Contently’s very own VP of Content (Sam Slaughter) explains his take on the intersection between advertising and journalism.

In the media community, sponsored content has come under fire with one core question – is it ethical? The answer to this question is more nuanced than the simple black-and-white ‘yes’ or ‘no.’ Here’s why ad agencies are tapping into journalist communities.

What You Can Learn About Online Shoppers by Watching Them (All Things D)

Commerce Science operates technology that’s robust enough to tell when people are most likely to buy or be swayed by their friends.

Did you know, for instance, that people who don’t use Facebook are more likely to be fraud accounts? Data sheds tremendous insight into sales operations and shopping behavior. Next step? Content.

How a Pro Marketer Would Sell a Used Workout Machine on Craigslist (Crazy Egg Blog)
Content marketing is very much a part of your sales funnel. When push comes to shove (and you’re ready to sell), you need to make sure that you connect with your customers on both a rational and emotional level.

Use great images, talk up your products’ features, and be compelling. Think of copywriting as a key way to balance the content marketing equation.