Content Marketing

Syria Deeply, Virgin Flies with YouTube, Old Navy BuzzFeed Holiday Contest

The Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today:

Syria Deeply: A News Site for Syria

Lara Setrakian, a foreign correspondent with Bloomberg and ABC News covering the Syrian conflict, has started a new site devoted to it called Syria Deeply, GigaOm reports.

Three-quarters of the content on the website is curated and 25 percent is original.

The journalist said she created the site because, “The user experience of the Syria story sucked. It was just abysmal. It was bits and pieces, very hard for the end user (being the news consumer) to take it and process it and come to any kind of synthesis.”

Virgin America to Stream YouTube on Flights

Virgin America flights will begin streaming some of YouTube’s content on its flights Dec. 15, according to The Next Web.

The service will be available in the United States and Mexico and people will be able to choose from content on five Warner Bros. channels.

Old Navy’s Holiday-Themed BuzzFeed Content

ClickZ’s Susan Kuchinskas writes that BuzzFeed has put out an Old Navy sponsored page that encourages users to “Deck the Web.” 

After clicking on a “Deck the Web” button, users “can enter a URL, load the page and glitter it out.”

People can add on pictures of snowflakes, reindeer, and other holiday themed items. Over the course of the holiday season, eight sponsored posts from Old Navy will appear on the site.

Huffington Post Ushers in New C.E.O.

According to the New York Times, Jimmy Maymann is going to be the new C.E.O. of The Huffington Post. He ran the site’s international expansion duties and his new post is effective immediately. Maymann will be working on increasing revenue and traffic.

More Bad News for Martha

The Wall Street Journal reports that Martha Stewart Living Omnimedia will be closing Whole Living after unsuccessfully trying to sell it off. The healthy-eating magazine content will go inside of Martha Stewart Living instead.

“Our valuable content will be leveraged across our media platforms and we will continue to look for strategic opportunities to further capitalize on it,” said Chief Executive of MSLO Lisa Gersh.

A Paywall for the Washington Post

Keach Hagey of WSJ writes that The Washington Post will most likely erect a paywall in 2013. The price of the print edition will increase as well. This year, the paper saw an operating loss totaling $56.3 million for the first ninth months.

Companies Lacking in the Social Media Department

According to Mashable, “less than one-third of companies have employees dedicated solely to social-media tasks.

A survey by Ragan Communications and NASDAQ OMX Corporate Solutions that questioned over 2,7000 social media professionals found that 27 percent of businesses have hired one person to focus on social media, while “65% of companies add social media on top of other duties.”

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