The Content Strategist

Nissan Sentra’s Love Story In the Hands of Facebook Fans [VIDEO]

Nissan recently launched a video campaign “Date Better with Sentra,” which follows the love story of two characters, Jeff and Felicia.

The ads, promoting the 2013 Sentra, are a series of six videos posted on YouTube that come with a contest: Entrants can, via Facebook, submit stories in which Jeff and Felicia end up together and happy.

More than 30 percent of the story needs to feature the car in order to be considered. The winner will receive a trip for two to Las Vegas, with accommodations, a rental car, and a gift card to roam the city.

Nissan isn’t the first car company, to create a branded content video series to promote its products. The “Date Better with Sentra” videos are similar to those of Ford’s “Escape My Life,” series, featuring comedians Natasha Leggero and Joe Lo Truglio.

In 2010 Lexus created a web series called “Darkcasting,” which starred stand up comedian Whitney Cummings. It was a late night talk show that was hosted inside of a Lexus hybrid car.