Content Marketing

Pinterest Quotes, Olympic Slogan Fail, PBS Rebuts Romney

The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today:

Looking to Boost Your Following on Pinterest? Try a Quote

The New York Times reports that quotes have become so popular on Pinterest, the social media site started a Quotes category in July and it is now estimated to make up 10% of Pinterest’s traffic.

This is all thanks to the renewed popularity of British government propaganda poster, “Keep Calm and Carry On.” (And maybe, just a little,to the renewed popularity of Doctor Who.)

“It is not a trend that Pinterest executives foresaw. ‘Pinterest is designed to be a visual experience,’ said Barry Schnitt, a spokesman for the San Francisco-based company, adding, ‘We were surprised by the popularity of these quotes.'”

Is This the Worst Olympic Slogan Ever?

Hot. Wintry. Yours.

That’s what Sochi, Russia went with as the slogan for the next Winter Olympics. It sounds more like a Dunkin Donuts slogan for a Christmas treat. Plum pudding donuts: Hot. Wintry. Yours.

The Atlantic.com reports on why exactly the city decided on these three words, and no, it had nothing to do with vodka.

PBS Makes Smart Use of Political Meme

Big Bird may have the last laugh. PBS made the right move after the fallout from Romney’s unfortunate anti-PBS rhetoric in Wednesday night’s debate: They bought ad space on Twitter.

“Those who search for the ‘Big Bird’ on the social network will see an advertisement for PBS at the top, which says, ‘PBS is trusted, valued and essential,'” Mashable said.

When One Bad Tweet Spoils the Whole Bunch
KitchenAid whipped up some anger when they tweeted a joke about President Obama’s now-deceased grandmother. Though the company’s marketing executive was quick to apologize, the damage was done.

“‘In a crisis situation like this, it could take 70 years to build a brand and one tweet to tear it down,” David Gerzof Richard, a social media and marketing professor and founder of Bigfish told the Los Angeles Times. “They did as good of a job handling the situation as they could.”

KitchenAid isn’t the first to make this kind of mistake, The Los Angeles Times said. Other brands have made more offensive remarks and managed to recover.

Did Facebook’s First Ad Fail?

Gizmodo certainly thinks so.

“Facebook (and The Zuck) prides itself on how much it connects us. So of course the spot shows lots of people connecting each other, like cool young people tend to: breakdancing, participating in some sort of Eastern European coup d’etat, sitting in a chair in a small African village  that sort of thing,” Sam Biddle said.

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