Content Marketing

Facebook Angst, Time Inc.’s New Digital Approach, NBC’s Olympic Backlash

The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today, in case you missed it:

Facebook Is Dead, Long Live Facebook

Social Media Today’s Richard Conyard takes a look at the reality of Facebook’s situation and concludes the prognosis isn’t as bad as originally imagined.

“Tails of the demise of Facebook are premature, the bottom line value does not equate to the worth, or potential worth,” he said.

Time Inc. Has a New Digital Strategy

Former chief executive of Digitas Laura Lang is looking to change Time Inc.’s digital presence by focusing on the business as a “branded news and entertainment company” rather than a magazine publisher.

“Although her plans for Time Inc. are not yet completed, she said [she] has homed in on the transition to mobile devices and the customizing of ads for marketers based on the vast amount of consumer data Time Inc. collects on readers,” reports The New York Times.

Lang talks about her more personal approach to assessing how the company needs to grow.

When It Comes to the Olympics, Everyone’s a Critic

NBC has been getting quite a bit of flack for their Olympic coverage (or lack of).

Just check “#nbcfail” to see complaints ranging from content, to delayed coverage to the opening ceremonies.

“The conversation is so active that NBC’s executive producer of the games, Jim Bell, took to Twitter to answer critics and even change the way NBC is doing something in response,” The Washington Post said.

Social Users Interrupt BBC’s Olympic Coverage

Have things already backfired for the Games on social media?

Mashable.com reports that twitter and Facebook users blocked data transmissions from racers’ bikes during Sunday’s cycling race.

Skift Offers Travel Industry News to Frequent Flyers

PaidContent founder Rafat Ali’s new business endeavor Skift is a travel news aggregator of sorts, bringing together information that is currently covered by many different publications.

“Similar to paidContent’s format when Ali was running the show, Skift will offer its own analytic content, courtesy of a growing editorial team, and a mix of licensed and aggregated content from Reuters, the Associated Press, and industry publications,” Wired.com reports. “The site is marketed as a one-stop shop for travel intelligence and news.”

Put Annoying Tweets in the Doghouse

We all have them. The tweeting friend we don’t want to ditch, but whose constant updates are driving us insane.

The Twitter Doghouse app was developed as a response to a posting on CloudSpokes and “lets users unfollow tweeps for scheduled periods of time to jokingly call out obnoxious behavior or seriously avoid Twitter-centric events of limited interest to the non-involved …,” Mashable reports.

The app is secret, so, no one’s feelings get hurt and you get to keep a little bit of sanity.

Is the Age of the Big Business Dinosaur Over?

Historically, large corporations have been considered slow moving and behind-the-times, but Techcrunch’s Dan Schwabel reports that entrepreneurship is alive and on the rise among even big established companies.

“In the war for talent and innovation, companies have to think entrepreneurially in order to survive and thrive,” he said.

Social Media Tactics from Small Business

While big business may have the lion share of social media attention, small businesses do it better and more creatively.

Social Media Today has 3 lessons big business can learn from the little guy.

Ladies First, Ladies First

Forbes.com’s article “Top Lessons from Exceptional Women Entrepreneurs” offers some great insight from female business leaders.

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