Content marketing can help companies increase their SEO, raise their profiles, and spark customers’ curiosity. Using the right tools and techniques to create content will award marketers with the results they crave.
Once marketers see the most popular results, they can integrate those words into their content. It may not be as effective as link building, but it’s a start.
Social media monitoring platforms, such as Socialmention.com, can assist marketers in seeing what people are talking about or sharing on Twitter, Facebook, blogs, and other social sites.
Interviewing experts from companies, through pre-taped videos, Google+ Hangouts, or Skype, is a smart method to generate content. Not everyone in a company is going to be good at writing content.
Video is an excellent way to communicate ideas to customers, especially if leaders in the business have interesting ideas.
Tripathi says that a surefire way to produce exciting content that will bring about web traffic is to follow trends. Companies can report on the most popular topics of the moment and “capitalize on existing search demand.”
When companies use the web to determine what people want to hear about, as well as look to their own employees to create content, they will become content marketing mavens.
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