The Benefits of Content Marketing [INFOGRAPHIC]By Kylie Jane Wakefield March 22nd, 2012
Could it be that content marketing is at the heart of all marketing success on the web? According to an infographic designed by Content Plus, that may be the case.
The infographic illustrates the upsides of effective content marketing, including:
- Increased visibility (“blogs on company sites result in 55% more visitors”)
- Higher trust levels from customers (“blogs are 63% more likely to influence purchase decisions than a magazine”)
- Increased customer loyalty (“60% of customers feel more positive about a company after reading custom content on its site”).
When it comes to gaining recognition from customers online, businesses have to first put out high quality content, which can come in the form of blog posts, newsletters, Facebook updates and Twitter posts, for starters.
Does your company pursue these content marketing strategies?