Top Social Brands Spill Their Facebook Tactics
“When a brand is on Facebook and you feel like it probably shouldn’t be there, it’s that the brand hasn’t figured out how to communicate in 2011,” they note. We completely agree – it is always risky to attack a platform without a plan.
Check out some of the crazy but true campaigns they mention:
- A robot that shot stains at a line of crisp, bright-white shirts for Ariel laundry detergent (Saatchi Stockholm) . Facebook fans choose which “flavor” of stain to shoot on their computers.
- Users sent their sick friends personalized cans of soup for Heinz’s “Get Well Soup” campaign.
- Facebook users helped lead a real “character” escape from a room in an evolving “social film”ruled by Facebook posts and own videos.