Content Marketing

Awesome Content About Content: Week of 10/31

By Lexi Lewtan

Happy Halloween Everyone!

If you follow our Twitter and/or Tumblr, you know that we like to keep you updated on what’s going on in the world of Content Creation outside of The Content Strategist. Here’s a wrap-up of things we’ve noticed over the past week.

Amping Your Blog’s Visuals, Step By Step – Page views were 94 percent higher for pages with visual content than pages that contained only text. We show you some of our favorite image search tools and diy approaches.

TV Internet Blends: They’re Merging, But It’s Definitely A Wild West – Are we ready for full-on video internet ads? We lay out the latest in hybrid tv-internet newsmakers, and what this may mean over the next couple of years.

How The NBA, The NFL, and The MLB Use Content To Gain Fans – Sports are one of America’s favorite forms of entertainment, so it’s no surprise that they are pretty innovative with internet strategy. We lay out who’s killing it, and what to learn from them.

The Key To Reaching Tablet Users (And Anyone, Really…) is Flexibility – recent studies have shown that tablet users consume a greater variety and volume of content than users of traditional channels. So what does this mean for content creators? Our analysis: your best bet is staying flexible.

Well Known Companies That Innovate On The Web Like Startups… – Some shake-up innovation from giants like Coca Cola and Nordstroms, and on-the-rise companies like One Kings Lane.

One Tool, One List, And One Infographic That Actually Stuck With Us This Week – Our “anti-wrap up” wrap up, featuring three useful content links that we actually kept using throughout the week.