Content Marketing

The Beginner’s Guide To Blogging & Content Marketing Strategy [EBOOK]

By Shane Snow September 8th, 2011

Blogging is like exercising. You know it’s important. You don’t really doubt it will produce results at some point. But you’re also probably going to quit after 3 weeks.

That’s just how it goes with anything that requires long-term, consistent effort.

The reason most people don’t look like Arnold (back in the glory days) is because they don’t dedicate a serious amount of time to working out (and steroids). The reason most companies’ blogs have crickets and cobwebs for audiences is they don’t create and execute a consistent plan of action and stick with it. (And they don’t use blog-steroids like social media and distribution tools).

Author and marketing czar Seth Godin has said, “Content marketing is the only marketing left.” He, and about 2/3 of Chief Marketing Officers in the U.S., believe that creating content is the key to growing a successful business in a web 2+ world.

Adam Schwartz, founder of, says “Content marketing is the easiest and most inexpensive way to market any company.” He built a $200 million business by creating useful, educational content that his readers could trust, content that didn’t plug his products or sell out as advertorial. At 80,000+ subscribers, Articulate is a thriving media company in addition to being a commercial business., Hubspot, American Express, TheLadders, KissMetrics, Birchbox, and dozens more companies rely on content to generate leads, build brand affinities, sell goods, and create advocates and fans.

You can do it, too.

Download our free ebook, The Beginner’s Guide To Blogging & Content Marketing Strategy, and you’ll unlock the secrets to:

  • Planning a content strategy from zero
  • Creating an editorial calendar
  • Sourcing great freelance writers
  • Coming up with awesome story ideas
  • Writing content people will share
  • Promoting and distributing your content to a wide audience
  • Turning passersby into rabid readers of your site
  • Tracking and optimizing your content
  • And more!