Here’s our weekly roundup of stuff to pay attention to if you care about content strategy!
In February, the Google Panda update made clear what a lot of content marketers have known for some time: things are changing. Low-quality content, built primarily for search engines, is no longer a viable long-term marketing strategy. What matters now more than ever is the quality of the content that’s being produced.
Have keywords been getting a bad rep? While making them the sole focus of your content is never a good idea, there is a sensible way to use them while crafting your content strategy.
Creating great content is like going to the gym–people know they should, but they don’t. And one of their main objections is that they’re not good writers, or they don’t know what to write about. Here are a few quick tips that’ll help you down the path to producing content that gets results.
Here’s an interesting post on the the value of guest blogging — and one of the biggest mistakes companies make when they do it. Hint: it’s all about adding value.
Four quick tips for selling the higher-ups on the value of content marketing.