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The Content Strategist
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Category:
UK & Europe
News, trends, and analysis of Europe’s branded content movement.
B2C
How Jaguar Land Rover Uses Luxury Content to Connect With Consumers
By
Tessa Wegert
B2C
Brand Newsrooms Descend Upon Euro 2016
By
Catherine Turner
Brands
Will Brands Fund the Next Spotlight?
By
Laura Smith
Content Marketing
Inside the UK Government’s Controversial Content Campaign to Stay in the EU
By
Catherine Turner
Brands
Europe: The Next Big Content Marketing Frontier
By
Brett Lofgren
B2C
How ING Built Europe’s ‘Best Branded Web Mag’ in Just One Year
By
Aaron Taube
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