Category:

UK & Europe

News, trends, and analysis of Europe’s branded content movement.

How Jaguar Land Rover Uses Luxury Content to Connect With Consumers

B2C

How Jaguar Land Rover Uses Luxury Content to Connect With Consumers

By Tessa Wegert
Brand Newsrooms Descend Upon Euro 2016

B2C

Brand Newsrooms Descend Upon Euro 2016

By Catherine Turner
Will Brands Fund the Next Spotlight?

Brands

Will Brands Fund the Next Spotlight?

By Laura Smith
Inside the UK Government’s Controversial Content Campaign to Stay in the EU

Content Marketing

Inside the UK Government’s Controversial Content Campaign to Stay in the EU

By Catherine Turner
Europe: The Next Big Content Marketing Frontier

Brands

Europe: The Next Big Content Marketing Frontier

By Brett Lofgren
How ING Built Europe’s ‘Best Branded Web Mag’ in Just One Year

B2C

How ING Built Europe’s ‘Best Branded Web Mag’ in Just One Year

By Aaron Taube