Contently and OneSpot
One of the most important words in marketing right now is relevance. Storytelling is great, but investing the time and money to tell a good story is wasted without a strong strategy backing it up. Contently and OneSpot analyze how brands use content segmentation and personalization to increase site traffic and user engagement. According to Gigya, 43% of consumers ignore future communications from a brand once they receive irrelevant information or products, so marketers need to master these skills if they want to their businesses to keep growing.