Learn more about Brand Awareness
Contently and OneSpot
One of the most important words in marketing right now is relevance. Storytelling is great, but investing the time and money to tell a good story is wasted without a strong strategy backing it up. Contently and OneSpot analyze how brands use content segmentation and personalization to increase site traffic and user engagement. According to Gigya, 43% of consumers ignore future communications from a brand once they receive irrelevant information or products, so marketers need to master these skills if they want to their businesses to keep growing.