How to Increase User Engagement with Content Segmentation and Personalization

Contently and OneSpot

How to Increase User Engagement with Content Segmentation and Personalization

Increase site traffic and user engagement with content segmentation

One of the most important words in marketing right now is relevance. Storytelling is great, but investing the time and money to tell a good story is wasted without a strong strategy backing it up. Contently and OneSpot analyze how brands use content segmentation and personalization to increase site traffic and user engagement. According to Gigya, 43% of consumers ignore future communications from a brand once they receive irrelevant information or products, so marketers need to master these skills if they want to their businesses to keep growing.

In this webinar, you’ll learn:

  • The difference between content segmentation and content personalization
  • How to organize prospective buyers and serve them the right content
  • Ways to connect buyers with content on a one-to-one level to maximize engagement

Download the slides and watch the webinar below.

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