The Marketer's Guide to Targeting on the Web and Facebook

AdRoll and Contently

The Marketer’s Guide to Targeting on the Web and Facebook

Implement key strategies for targeting your audience on the web and Facebook

When it comes to successful advertising online, the way your ad looks will always matter. But targeting that ad to a specific audience is really the secret sauce in any effective digital marketing campaign.

You can build an ad that combines an engaging, clickable headline; a captivating, colorful image; and a strong call-to-action. But if you’re selling sailing products and showing your ad to millennial gamers who read anime blogs, you’re just flushing money down the drain. The best ads won’t get any engagement if they’re not served to the right people. Spending a lot of money on ads to scale your operation and having your targeting even slightly off can cost you thousands of dollars a month.

In this webinar, AdRoll, Product Marketing Manager Kevin Garcia and Growth Strategist Kieran Dahl discuss the best strategies for pinpointing your target audience across the web and Facebook.

In this webinar, you learn:

  • How to manage and structure your campaigns on Facebook and the web
  • How to reach your target audience wherever they go online
  • How to increase engagement with data-driven targeting strategies

Download the slides and watch the webinar below.

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