Align your teams and grow your content program to new lines of business

Marketers care about growth. They want bigger budgets, more content, another hire, better results. Growing your content marketing program across the org is just as much about efficiency as it is about expansion.

Whether your company is large or small, this e-book will help you improve your content strategy. Learn the key strategies for gaining key stakeholder’s buy in and improving  communication across your organization.

This playbook includes:

  • A step-by-step breakdown for how to grow your content program
  • Insights from top brands including RBC, Monster, athenahealth, and more
  • Advice on operating models and production metrics you can track immediately