How Dell Technologies Created a Data-Driven Content Marketing Program

Dell Technologies and Contently

How Dell Technologies Created a Data-Driven Content Marketing Program

Dell Technologies breaks the mold with its critically-acclaimed content

Dell Technologies helps companies master digital transformation. Today, the brand creates dynamic content to serve that purpose, including everything from blog posts to interactive infographics to an award winning podcast.

To get there, Dell Technologies underwent its own sort of transformation. Over the last few years, the company defined an editorial vision, improved its content distribution, and pinpointed which metrics to track for continued success. See how Contently helped Dell Technologies create trusting relationships with its prospects and customers.

Inside this webinar, you’ll learn how to:

  • Develop the right content to reconnect with cold leads
  • Use data to tag and track long-term performance
  • Set up a branded podcast that differentiates your brand

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