How Dell Technologies Created a Data-Driven Content Marketing Program

Dell Technologies and Contently

How Dell Technologies Created a Data-Driven Content Marketing Program

Dell Technologies breaks the mold with its critically-acclaimed content

Dell Technologies helps companies master digital transformation. Today, the brand creates dynamic content to serve that purpose, including blog posts, interactive infographics as well an award winning podcast, but to get to this point they went through a content development transformation. Creating a data-driven content marketing program became their goal.

In order to evolve their content marketing program, Dell Technologies created an editorial vision, improved their content distribution, and defined metrics to track their success. See how they used storytelling to drive lead conversions and foster user engagement. Learn how Contently helped them create trusting relationships with their prospects and customers.

Inside this webinar, you’ll learn how to:

  • Develop the right content to reconnect with cold leads
  • Use data to tag and track long-term performance
  • Set up a branded podcast to differentiate your brand

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