How to Set Up a Content-Powered Lead Generation Program

How to Set Up a Content-Powered Lead Generation Program

Power your lead gen program with divisible and additive content

A great blog post can establish trust, but is it really worth someone’s contact information? Inspiring your audience to take action requires more substantial content.

A successful lead generation program is where brands start to separate themselves from the pack and influence revenue. However, that’s where many marketers fall short. In this webinar, Contently’s editorial team will analyze successful lead gen content and explain how you can convert your general audience into leads for your business.

Learn how to:

Build a lead scoring model
Determine lead values
Repurpose valuable content
Identify tactics and channels that work best


Watch the recording below and download the presentation slides here.

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