Optimize

Measure, understand, and improve every aspect of your content marketing in one customizable intelligence center.

Customizable Analytics Dashboard

See only the metrics that matter to you with our customizable, visual hub for content production and performance data. Need to quickly view and act on data about budgets or content distribution (or anything else)? With simple drag-and-drop cards, menus, and historical data, you can rearrange your dashboard whenever, however.

Contributor and Story Analytics

Get detailed data—from articles’ engaged time and average finish rate to social actions and contributors’ on-time rates—to make smarter decisions around which story formats are working and which content creators you should keep working with.

Contributor and Story Analytics

Get detailed data—from articles’ engaged time and average finish rate to social actions and contributors’ on-time rates—to make smarter decisions around which story formats are working and which content creators you should keep working with.

Docalytics

Our first-of-its-kind content measurement tool tells you how sales prospects or clients engage with your content after they’ve downloaded it. You’ll know how much of a document someone read, where they clicked or hovered, and which pages drove the highest-quality conversions. With all this information (and more), your downloadable content becomes a new channel for optimized, cost-effective lead generation.

 

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