Putting Intelligent Content to Work

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June 4, 2018

As we reported earlier this month, intelligent content is an approach to content that is modular, structured, reusable, format-free and semantically rich. The goal? Make content more discoverable, reconfigurable and adaptable for its creators, such as marketers, according to Ann Rockley, founder and CEO of The Rockley Group, who shared that definition from her book, “Intelligent Content: A Primer.