Most marketers feel pressure to focus on data. But without a real strategy, they wind up staring at numbers hoping something useful will appear. That’s not necessarily their fault. If the strategy doesn’t have a sound foundation, then the professionals relying on it will experience problems.
Creating breakthrough content is difficult. Having a system in place to do it repeatedly is even harder.
Henry Bruce, SVP Marketing at Contently, shares eight secrets to building a high-performance content marketing strategy that delivers optimal business results; and practical ways to leverage technology, storytelling and functional experts in the process.
How can you build teams of people who are truly diverse, but don’t stay stuck on the “storming” stage of team development? How can hire super talented individuals who don’t have an ego that will get in the way? Kevin Krause sits down with Shane Snow award-winning journalist and cofounder of Contently.
DMN searched high and low to find 40 of the best, most accomplished, high-level superstars in the business of marketing – all under the age of 40. This was no easy task. The competition was fierce. Here are the names of our 2018 40Under40 Winners.
Live during the 2018 Content Marketing World Conference & Expo, Jay Acunzo and Tim Washer interviewed Joe Lazauskas, Head of Content Strategy at Contently and other the top speakers and sponsors. Watch the video interview.
The motto for this year’s DMEXCO conference was: Take C.A.R.E. The acronym refers to four pillars of effective marketing—curiosity, action, responsibility and experience. There are three crucial ways marketers can be more responsible in the future.
By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it’ll account for 80% of all consumer internet traffic by 2019. But just because video is popular doesn’t mean brands know how to do it well.
How would you define “Branded Content” from a modern Customer Experience viewpoint? What role does Branded Video Content play in influencing customer journeys? How much has branded content evolved with the maturity of data science, automation and increasing proliferation of AI/ML?