New York: Libris by PhotoShelter, a digital asset management tool that empowers effortless visual storytelling, has partnered with Contently, the content marketing technology company that helps brands build relationships throughout the customer journey, to release the 2019 Report: Engaging Your Audience with Visual Content. The comprehensive report surveyed over 1,000 marketers in February 2019 to unearth how professionals are producing, managing and sharing visual content today.
Ever wondered why one piece of content leaves you cold while another hooks you to the end? Joe Lazauskas explains how the right story taps deep into the brain.
Deanna Cioppa, Executive Editor at Contently, joins me on this episode to talk about how to start a portfolio to appeal to brands, what her team is looking for in your past clippings and bylines to match you to brands and how content marketing differs from journalism in some important ways.
Two other content-creating websites also lent their wisdom to this discussion about buzz: Han-Gwon Lung, CEO and co-founder of Tailored Ink, and Joe Lazauskas, head of content strategy at Contently.
In 2019 the question should no longer be whether your brand creates content but how to make your content better. “No one questions a brand’s need for a website—content should be non-negotiable too,” Shawna Dennis, marketing VP at MD Financial, said onstage at the 2019 Contently Summit: Masters of Content.
Contently’s Masters of Content event has an agenda full of educational programs and opportunities. The summit will take place in the heart of Times Square at the PlayStation Theater on March 20, Contently is building a “content university,” complete with a dining hall, library, book store, and an academic surprise after programming.
With all the hype in marketing, some topics get way too much attention, while other — in some cases, more important — topics languish because they’re not as sexy or too hard to deal with or feel overwhelming. What topic or trend do you think is overhyped at the expense of a related, more important topic or trend? What is it, and why should marketers start focusing on it?
What keywords are driving traffic to your site? Once on your site, what content do visitors consume? Which content drives traffic most efficiently through the sales funnel? Which content does the best job of building engagement? Which calls to action do the best job of conversion? These questions are just the tip of the iceberg for content owners who are increasingly challenged to show real results for their efforts.
The power to influence and engage an audience is what makes content marketing influential. In turn, those who understand content marketing, are successful with it, and sharing their insights about it are highly sought after and increasingly quoted. If you are looking for some expert takeaways on content marketing, take a look at our list of influential content marketers you should be following.