The motto for this year’s DMEXCO conference was: Take C.A.R.E. The acronym refers to four pillars of effective marketing—curiosity, action, responsibility and experience. There are three crucial ways marketers can be more responsible in the future.
By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it’ll account for 80% of all consumer internet traffic by 2019. But just because video is popular doesn’t mean brands know how to do it well.
How would you define “Branded Content” from a modern Customer Experience viewpoint? What role does Branded Video Content play in influencing customer journeys? How much has branded content evolved with the maturity of data science, automation and increasing proliferation of AI/ML?
“We are proud to say that we’ve not only written the playbook for successfully marketing with content but that we’ve helped global brands master their content strategies with it.”
Aspiring to be a customer-centric company may sound obvious, but it takes a lot of work to maintain that status…
Recently, I was working on a story about a wave of new technology that could help publishers fight back against Facebook. I spent hours scouring the web for product videos about these new tools because I trust jargony brand press releases about as much as I trust Roseanne Barr to take over my Twitter account.
I received 41 emails about the General Data Protection Regulation (GDPR) in May. For some, 41 may sound modest. Every brand, publisher and tech company has to send these notifications explaining their new privacy policies.
Contently, the content marketing solution of choice for the world’s most valuable brands, is pleased to announce the appointment of marketing veteran Giuseppe Caltabiano as Head of Content Strategy for EMEA and APAC.
As we reported earlier this month, intelligent content is an approach to content that is modular, structured, reusable, format-free and semantically rich. The goal? Make content more discoverable, reconfigurable and adaptable for its creators, such as marketers, according to