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MarTech Advisor | April 23, 2019 Read more

13% Spike in Investment of In-House Branded Content Creation Reports Survey by Libris and Contently

New York: Libris by PhotoShelter, a digital asset management tool that empowers effortless visual storytelling, has partnered with Contently, the content marketing technology company that helps brands build relationships throughout the customer journey, to release the 2019 Report: Engaging Your Audience with Visual Content. The comprehensive report surveyed over 1,000 marketers in February 2019 to unearth how professionals are producing, managing and sharing visual content today.

Content Marketing Institute | April 21, 2019 Read more

The Neuroscience of Storytelling

Ever wondered why one piece of content leaves you cold while another hooks you to the end? Joe Lazauskas explains how the right story taps deep into the brain.

Freelance Pod | April 21, 2019 Read more

Freelance Pod – What Journalists Should Know about Content Marketing with Contently’s Deanna Cioppa

Deanna Cioppa, Executive Editor at Contently, joins me on this episode to talk about how to start a portfolio to appeal to brands, what her team is looking for in your past clippings and bylines to match you to brands and how content marketing differs from journalism in some important ways.

Entrepreneur | April 18, 2019 Read more

The Complete Guide to Building ‘Buzz’ and Getting Press for You and Your Business

Two other content-creating websites also lent their wisdom to this discussion about buzz: Han-Gwon Lung, CEO and co-founder of Tailored Ink, and Joe Lazauskas, head of content strategy at Contently.

Forbes | April 1, 2019 Read more

How To Become A Master Of Content: 5 Takeaways From Marketing Pros

In 2019 the question should no longer be whether your brand creates content but how to make your content better. “No one questions a brand’s need for a website—content should be non-negotiable too,” Shawna Dennis, marketing VP at MD Financial, said onstage at the 2019 Contently Summit: Masters of Content.

Relevance | February 26, 2019 Read more

Educating Marketers at Contently Summit: Masters of Content

Contently’s Masters of Content event has an agenda full of educational programs and opportunities. The summit will take place in the heart of Times Square at the PlayStation Theater on March 20, Contently is building a “content university,” complete with a dining hall, library, book store, and an academic surprise after programming.

MKTGInsight | February 9, 2019 Read more

Buzz, Hype, and Shiny Objects — Where to Focus Instead

With all the hype in marketing, some topics get way too much attention, while other — in some cases, more important — topics languish because they’re not as sexy or too hard to deal with or feel overwhelming. What topic or trend do you think is overhyped at the expense of a related, more important topic or trend? What is it, and why should marketers start focusing on it?

EContent | February 8, 2019 Read more

The State of Content Analytics 2019

What keywords are driving traffic to your site? Once on your site, what content do visitors consume? Which content drives traffic most efficiently through the sales funnel? Which content does the best job of building engagement? Which calls to action do the best job of conversion? These questions are just the tip of the iceberg for content owners who are increasingly challenged to show real results for their efforts.

Atomic Reach | January 28, 2019 Read more

50 Content Marketing Influencers You Need To Follow

The power to influence and engage an audience is what makes content marketing influential. In turn, those who understand content marketing, are successful with it, and sharing their insights about it are highly sought after and increasingly quoted. If you are looking for some expert takeaways on content marketing, take a look at our list of influential content marketers you should be following.

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