Why So Much Mid- and Bottom-Funnel Content Doesn’t Work — and What We Can Do About It

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July 16, 2018

Recently, I was working on a story about a wave of new technology that could help publishers fight back against Facebook. I spent hours scouring the web for product videos about these new tools because I trust jargony brand press releases about as much as I trust Roseanne Barr to take over my Twitter account. I wanted to see the products in action.