Interview with Joe Lazauskas, Head of Content Strategy & Executive Editor at Contently

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December 3, 2018

Joe Lazauskas is the Head of Content Strategy at Contently. Joe is also a best-selling author with his book “The Storytelling Edge: How to Transform Your Business” and a regular keynote speaker at several major industry conferences. In this interview, Joe shares his approach to storytelling, creating a brand story, and talks through his creative process for putting it all together.