Contently’s Joe Lazauskas: In An Age Where Experience Rules, Content Still Shares The Throne

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July 7, 2019

We have migrated to an era where brand experience is everything. While this is so, the age of content as king has not ended, rather it has just evolved. What this means is that as brand experiences become more rich and robust, content is taking different shapes and forms, and increasingly becoming a tool not just designed to generate awareness, but more importantly, educate, inform, build trust and help advance customers on their journey.