Content Marketing Planning: How to Build Your Editorial Calendar

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July 30, 2019

Contently editor-in-chief Jordan Teicher proposes a 75/25 rule, wherein one out of every four slots in your calendar is left blank.

“In my years managing the site, I’m certain of one thing: s*** happens,” Teicher writes. “People miss deadlines. Sources don’t respond in time. The design team can’t find the right image. My day gets stuffed with meetings, which prevents me from editing a draft. A flexible content calendar is about more than just coming up with ideas for the current news cycle. It’s also about realistic expectations.”