The Contently Summit:
MASTERS OF CONTENT

PlayStation Theater Times Square, NYC March 20, 2019

The Contently Summit:
MASTERS OF CONTENT

PlayStation Theater Times Square, NYC March 20, 2019

Overview

Today’s marketers are expected to be Swiss Army knives. They’re supposed to write, edit, shoot video, run campaigns, analyze data, prove ROI, work with sales, help accounts, know HTML, and then maybe sleep if there’s any time left in the day. That’s an impossible model for success.

Content marketing is about more than taking on more tasks. Sure, effective marketers have to blend creative and strategic skills with business acumen. But to achieve content mastery, they have to empower teams across their organization.

That’s why we’re thrilled to announce the Contently Summit: Masters of Content. In this exclusive event, attendees will learn about true content ROI and what steps they need to take to keep their marketing accountable. You’ll hear from best-in-class marketers, members of Contently, and special guests.

We know what it takes to master content marketing, and we’re going to show you how.

Register Today

Meet Our Speakers

Margie Barclay

VP, Account Management

Contently

Margie Barclay

VP, Account Management

Contently

Margie is an accomplished omni-channel marketing and martech professional with over 20 years experience developing and executing strategic, integrated operational automation and SaaS solutions, with a focus on understanding customer lifecycles, engagement and brand loyalty. She has extensive experience in leading cross-functional teams to drive revenue growth, operational efficiencies, client relationship management, and leading organizations through transitions.

Robin Bennefield

Editorial Director, Marriott Creative & Content Marketing

Marriott

Robin Bennefield

Editorial Director, Marriott Creative & Content Marketing

Marriott

Robin Bennefield is Editorial Director of Marriott Creative and Content Marketing, lead storytelling and content strategy across Marriott Bonvoy brands and serving as Editor-in-Chief of Marriott Bonvoy Traveler, Marriott’s destination site sharing authentic ways to travel and experience cities like a local. Robin comes to this role with 25 years of experience as a journalist and digital media producer, encompassing work as a reporter for U.S. News & World Report, a regular freelance travel writer and expert for TravelChannel.com, as well as executive producer and editorial director of several Discovery web sites, including Discovery.com, TLC.com and AnimalPlanet.com.

Felicity Blance

Content Strategist

Contently

Felicity Blance

Content Strategist

Contently

Felicity Blance is a Content Strategist at Contently, where she concepts and builds data-driven content strategies that combine audience patterns, industry insights and qualitative research to help brands drive business objectives through written content. She also has a strong background in content distribution and digital marketing, and has worked with major brands to create and execute against paid distribution strategies across social, digital, mobile and video platforms.

Giuseppe Caltabiano

Head of Content Strategy, EMEA

Contently

Giuseppe Caltabiano

Head of Content Strategy, EMEA

Contently

Giuseppe is a global Marketing VP with 20+ years’ success spearheading instrumental B2B & B2C operations, specialising in IT, Software, Industrial Automation, and Energy. As a renowned Content Marketing / Global Marketing Speaker and Writer, he has achieved an essential place among the 2017 Top 25 Masters of Multichannel Marketing and was voted as one of 2016’s most influential European B2B marketers by software company Traackr. He is an innovative creative strategist with a passion for advising top global brands across the financial, technology, industrial, and consumer sectors to produce world-class content and digital marketing strategies.

Sunil Chaudhary

Product Director

Contently

Sunil Chaudhary

Product Director

Contently

Sunil Chaudhary is a Product Director at Contently, where he is responsible for ensuring the Contently platform solves the most important needs of our customers. In addition to co-founding a few ventures, he also has over a decade of product management experience, launching products at companies of varying stages and covering industries such as content, advertising and talent acquisition. Sunil has an engineering degree from Indian Institute of Technology, Roorkee and an MBA from UCLA Anderson School of Management.

Deanna Cioppa

Executive Editor

Contently

Deanna Cioppa

Executive Editor

Contently

Joe Coleman

CEO & Founder

Contently

Joe Coleman

CEO & Founder

Contently

Joe Coleman is the CEO and co-founder of Contently, a brand publishing platform that helps companies build relationships through original storytelling. A lifelong entrepreneur, Joe started his first company, FunGrams.com, at the age of 16. FunGrams was an early online greetings cards site that used viral marketing to grow to over 3 million impressions a month.

Shawna Dennis

VP, Marketing & Communications

MD Financial

Shawna Dennis

VP, Marketing & Communications

MD Financial

A career marketing and communications professional, Shawna Dennis has spent almost 20 years in various financial services marketing roles. As a former journalist, marrying more traditional marketing with storytelling comes naturally. In her current role as VP of Marketing & Communications, she and her team are responsible for bringing the products, services, and expertise of MD Financial Management to life in a way that is meaningful and personalized. Shawna successfully launched the first social selling program for Manulife financial advisors in Canada; developed a global Thought Leadership program for executives; and a global content sharing program that realized almost $3M in (production) cost avoidance.

Sanjay Ginde

VP, Engineering

Contently

Sanjay Ginde

VP, Engineering

Contently

As one of Contently's first employees, Sanjay has been integral to the engineering of every part of the Contently platform.

Julie Hochheiser Ilkovich

Managing Partner & President, Editorial Operations

Masthead Media

Julie Hochheiser Ilkovich

Managing Partner & President, Editorial Operations

Masthead Media

Julie Hochheiser Ilkovich is a digital content, marketing, and social media specialist—as well as a career empowerment expert. She is the managing partner and president of editorial operations at Masthead Media Company and hosts the podcast Coffee Break w/ NYWICI. Julie honed her experience and career expertise working at Warner Bros. (editorial director of Alloy Entertainment, creators of Gossip Girl, Pretty Little Liars, and The Vampire Diaries), Hearst (site director for Seventeen Magazine and the Hearst Teen Network), and AOL. She is a proud recipient of a New York Women in Communications WiCi Award, which celebrates career achievements of rising stars in communications.

Candice Jones

Principal Brand Content Strategist

Amtrak

Candice Jones

Principal Brand Content Strategist

Amtrak

Candice N. Jones is currently Principal Brand Content Specialist at Amtrak where she leads content strategy, content development, and influencer marketing efforts. A former music and media industry professional, Candice has held positions at companies such as Capitol Records, ESSENCE Magazine, and Scholastic. In her time at these companies, she has crafted successful campaigns for major artists and household brands alike.

Whitney Jones

Director, Enterprise Digital Marketing & Ecommerce

Cardinal Health

Whitney Jones

Director, Enterprise Digital Marketing & Ecommerce

Cardinal Health

Whitney Jones currently serves as the Enterprise Director of Digital Marketing & Ecommerce for Cardinal Health, a Fortune 15 healthcare company. Whitney oversees all digital marketing efforts for Specialty Solutions, Pharmaceutical Distribution and Nuclear Pharmacy Services, and oversees the company’s thought leadership initiatives, including their publication Essential Insights and a program that focuses on operationalizing social media across the enterprise. Whitney has also held marketing leadership roles with companies such as Laser Spine Institute and Raymond James Financial. She earned her Bachelor of Science in Advertising at the University of Florida and her Master’s Certificate in Marketing Strategy from Cornell University.

Joe Lazauskas

Head of Content Strategy

Contently

Joe Lazauskas

Head of Content Strategy

Contently

Joe Lazauskas is the Head of Content Strategy for Contently and Executive Editor of The Content Strategist, winner of the 2016 Digiday Award for Best Brand Publication. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for Mashable, Digiday, and Forbes, amongst other publications. His book, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You was published by Wiley in January 2018.

Jason Lewin

Director, Digital Marketing & Optimization

RBC Wealth Management

Jason Lewin

Director, Digital Marketing & Optimization

RBC Wealth Management

As Director, Digital Marketing Technology & Analytics, Jason leads the setup and enablement of digital marketing tools to support all RBC Wealth Management Stakeholders. He also oversees the digital analytics practice to collect digital data on all the RBC WM properties while working with various teams to deliver real time reporting and visualizations the need to produce insights. Prior to joining RBC Jason has spent more that 15 years in various digital marketing and analytics roles for some of Canada’s largest organizations including Rogers Communications, Bank of Montreal, CGI & TELUS.

Alli Manning

VP, Content Services

Contently

Alli Manning

VP, Content Services

Contently

Alli Manning spent ten years in London improving the editorial quality of Condé Nast’s flagship brands: Vogue, Glamour and GQ. As the head of Contently's Talent Network, Alli is responsible for the success of Contently’s 100K freelance creatives. Alli has brought fresh editorial thinking and extremely high standards to Contently’s Talent and Editorial Services Team.

Anna-Lee Muck

Editor-in-Chief

Dell Technologies

Anna-Lee Muck

Editor-in-Chief

Dell Technologies

Anna-Lee Muck is the Editor-in-Chief at Dell Technologies, where she leads the content strategy and production of both digital and print brand publications, as well as the Webby-nominated podcast, Trailblazers with Walter Isaacson. She is passionate about brand storytelling and messaging and believes those two disciplines can artfully co-exist. In addition to her editor role, she's led thought leadership initiatives and crafted Dell's point-of-view messaging for various industries throughout her 14-year tenure at the company. She also serves as chauffeur, chef, and showrunner of her home in Austin, Texas.

Ashleigh Patterson

Senior Director, Global Content Marketing & Social Media

RBC Wealth Management

Ashleigh Patterson

Senior Director, Global Content Marketing & Social Media

RBC Wealth Management

As Senior Director, Global Content Marketing & Social Media, Ashleigh oversees the digital content development, publishing and distribution for RBC Wealth Management in North America, the UK and Asia. She also leads RBC WM’s annual global thought leadership program, which centers on proprietary research delving into the macro trends that will shift the (U)HNW landscape. Before joining RBC, Ashleigh worked for more than a decade as a digital-first journalist and senior editor for such media companies as Yahoo Finance and Reuters.

Christine Polewarczyk

Service Director, Content Strategy & Operations

SiriusDecisions

Christine Polewarczyk

Service Director, Content Strategy & Operations

SiriusDecisions

Kristen Poli

Manager, Strategy Services

Contently

Kristen Poli

Manager, Strategy Services

Contently

Kristen Poli is the Manager of Strategy Services at Contently, where she has helped 100+ brands and organizations build cutting-edge content strategies. She serves as an industry educator and speaker; her work has been featured at conferences like Social Media Week and at universities like NYU, the University of Washington, and the University of Pennsylvania.

Stacy Simpson

SVP & CMO

Genpact

Stacy Simpson

SVP & CMO

Genpact

Shane Snow

Founder at Large

Contently

Shane Snow

Founder at Large

Contently

Shane Snow is a science and business journalist and the co-founder of Contently, one of Inc's fastest growing companies and Crain's and Ad Age's best places to work in America. His writing has appeared in The New Yorker, Wired, The Washington Post, Fast Company, Time, and GQ. His first book, Smartcuts, has made him a highly sought-after speaker around the world on innovation and lateral thinking.

Lily Wong

Senior Manager, Digital Marketing & Sales

RBC Royal Bank of Canada

Lily Wong

Senior Manager, Digital Marketing & Sales

RBC Royal Bank of Canada

Brad Young

VP, Digital Content Strategy

Prudential

Brad Young

VP, Digital Content Strategy

Prudential

Brad Young is Vice President of Digital Content Strategy for Prudential’s U.S. Customer Office. He and his team of content marketing experts are responsible for conceiving, creating and deploying creative and editorial experiences that deepen engagement and strengthen relationships with Prudential’s 30 million customers, while inspiring them to take action to improve their financial well-being. Brad has over 20 years of content marketing and editorial experience. Prior to working at Prudential he worked at Dun & Bradstreet, Time, Inc., and Sports Illustrated. He also founded, StoriFire, a content and marketing consultancy that helps companies and individuals find and refine compelling, unique and multi-faceted narratives.

Agenda

Time Session Description

8:00am

Doors open & breakfast is served

8:30am

Commencement Address

  • Joe Lazauskas, Head of Content Strategy,
    Contently
  • Joe Coleman, CEO, Contently

9:00am

The Content Transformation Challenge: Paradigm Shifts vs. the Status Quo

  • Christine Polewarczyk, Service Director, Content Strategy & Operations, SiriusDecisions

As marketers, focusing on what needs to be done to drive content transformation is one of the most impactful ways of improving customer experience. Unfortunately, while the majority of organizations have articulated that digital transformation and customer experience optimization are high priorities, many are still patching problems in their content engines instead of addressing root causes. In this session, Christine Polewarczyk, Service Director of Content Strategy and Operations at SiriusDecisions, will explain the best practices that must be adopted to truly transform the marketing content engine into a competitive differentiator.

9:45am

Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program

  • Joe Lazauskas, Head of Content Strategy,
    Contently
  • Whitney Jones, Director, Enterprise Digital Marketing & Ecommerce, Cardinal Health
  • Stacy Simpson, SVP & CMO, Genpact
  • Brad Young, VP, Digital Content Strategy, Prudential

If an article goes up on your site and nobody is around to read it, does it make an impact? That’s what’s at risk when marketing and sales teams fail to work together. Even though they share common goals, they don’t always communicate, which leads to content chaos, wasted resources, and lackluster results.

This session will cover how they can join forces to get the most out of content and build buy-in across the enterprise.

10:30am

Networking break

11:00am

Data-Driven Marketing: A Contently Customer Story

  • Margie Barclay, VP of Account Management, Contently
  • Jason Lewin, Director, Digital Marketing & Optimization, RBC Wealth Management, RBC
  • Ashleigh Patterson, Senior Director, Global Content Marketing & Social Media, RBC

Marketers have more access to data than ever, but understanding how to actually use it isn’t always easy.

In this keynote, hear how you can make sense of the numbers to escape content chaos and master the content life cycle

11:45am

How ContentlyOne Is Solving Content Chaos

  • Sunil Chaudhary, Product Director,
    Contently
  • Sanjay Ginde, VP of Engineering, Contently

Learn how Contently’s latest features will help you achieve content mastery.

12:30pm

Lunch

1:30pm

Proving ROI: Different Models Marketers Use to Show Success

  • Margie Barclay, VP of Account Management, Contently
  • Robin Bennefield, Editorial Director, Marriott Creative & Content Marketing,
    Marriott
  • Shawna Dennis, VP of Marketing & Communications, MD Financial
  • Lily Wong, Senior Manager, Digital Marketing & Sales, RBC

ROI is a simple concept, but proving it can be intimidating. Why? Because there’s more than one way to show success, and people aren’t sure which approach is best for their situation. In this session, marketers from B2B and B2C brands will show their ROI models and explain how they connect their content to results.

2:15pm

Ask a Content Strategist

  • Giuseppe Caltabiano, Head of Content Strategy, EMEA, Contently
  • Joe Lazauskas, Head of Content Strategy,
    Contently

With over 20+ years of enterprise content marketing experience, Contently heads of content strategy Joe Lazuaskas and Giuseppe Caltabiano have seen it at all. Join them for a live Q&A session where they tackle the most pressing questions facing content marketers.

2:40pm

Networking break

3:00pm

Content Strategy 101: Who is Your Audience and What Are They Searching?

  • Felicity Blance, Content Strategist,
    Contently
  • Alli Manning, VP of Content Services,
    Contently
  • Kristen Poli, Manager, Content Strategy Services, Contently

Marketers love to talk about being customer-centric, but it’s rare that we look at content strategy from our customer’s eyes. In this session, Contently’s best-in-class content strategists lay out why your content strategy needs to be guided by audience intent. 

3:45pm

The New Newsroom: How Brands Are Creating Breakthrough Content by Thinking Like Media Companies

  • Deanna Cioppa, Executive Editor,
    Contently
  • Julie Hochheiser Ilkovich, Managing Partner & President, Editorial Operations, Masthead Media
  • Candice Jones, Principal Brand Content Strategist, Amtrak
  • Anna-Lee Muck, Editor-in-Chief, Dell Technologies

In this roundtable, hear from marketing leaders who are using journalistic best practices to produce timely and worthwhile content at scale.

4:30pm

Closing Remarks: The Future of Content Marketing

  • Shane Snow, Founder at Large, Contently

Hear from Contently co-founder and best-selling author Shane Snow about what he sees as the future of content marketing.

4:50pm

The Contently Superlatives

  • Shane Snow, Founder at Large, Contently
  • Joe Lazauskas, Head of Content Strategy,
    Contently

Join us as we recognize the best of the best in content marketing today with the first-ever Contently Superlative Awards.

The Contently Summit: Homecoming Party

Join us at the PlayStation Theater for Contently’s Homecoming, which kicks off after Joe Lazauskas makes his closing remarks. You’ll have the opportunity to interact with ContentlyOne, talk to our strategists, and more.
Plus, we’ve got a special surprise in store.

Another reason to stick around:
We’re recognizing the best-in-class content marketers, campaigns, use of multimedia, and more at the first-ever Masters of Content Awards!

We’ll also give special recognition to a Contently managing editor and creator who helps brands create and execute breakthrough content strategies.

Learn More

Location

PlayStation Theater
1515 Broadway, New York, NY 10036

Hotel Info

Unfortunately, our room block has sold out, but because our Summit is in the heart of Time Square there are tons of hotels around the area. Check it out!

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