Contently’s Executive Summit: Finance

April 6
101 Park Ave., New York, NY
12–6 p.m. REGISTER

Join Contently on April 6, 2016 as we bring together the brightest marketing minds in finance. Learn how content marketing has transformed how companies like American Express and JPMorgan Chase communicate with their audiences, and learn how you can apply the same principles to your organization’s marketing efforts.



12–1p.m. Registration and Lunch
1:15 p.m. Welcome!
1:30 p.m. American Express Case StudyCourtney Colwell

OPEN Forum, Amex's blog for small-business owners, publishes longform stories that take a deeper look at what small businesses are doing to grow within their local communities. The blog serves as a powerful outlet for one of Amex's largest audience segments—smaller businesses—and generates a substantial amount of revenue through targeted initiatives.

During this case study presentation, representatives from Amex explain why content has been a powerful tool to drive revenue, the fundamentals for implementing and managing a high-end content strategy, and how the company creates content that stands out.
2:15 p.m. Panel: How to Cultivate a High-Value AudienceJennifer Grazel, LinkedIn Financial Channels
Corey Kaczmarek, Humana
Eugene Colter, BlackRock

Financial institutions around the globe are ramping up their content marketing efforts to engage with consumers. More than just creating blog posts, infographics, and the occasional white paper, they're building full-blown media publications to keep stride with their competitors who know that in order to win their market share, they must establish industry leadership at scale.
3:00 p.m. JPMorgan Chase Case StudyBrian Becker

JPMorgan Chase, the largest bank in the U.S., is used by half of all American households. Yet what many people don't know is that the financial institution is also a powerful publisher, releasing regular news stories to connect with its audience, including (but not limited to) an in-depth profile on LeBron James's mentorship programs.

Here, leaders from Chase's publication reveal the impetus behind this content initiative, why it has generated real profit, and how to mimic this publication strategy. The case study will dig into the specifics for how to gather a meaningful budget, staff and manage an editorial team, and grow business by telling stories.
3:45 p.m. Break
4:15 p.m. Workshop with Rebecca Lieb
5:00 p.m. Happy Hour!


Joe Coleman Chief Executive Officer, Contently
Shane Snow Chief Creative Officer, Contently
Brian Becker Executive Director, Head of Content, Digital Team, JPMorgan Chase
Courtney Colwell Director of OPEN Forum & Content Marketing, Amex
Rebecca Lieb Digital Analyst and Author
Eugene Colter Global Head of Strategic Messaging & Content, Managing Director, BlackRock
Corey Kaczmarek Content Marketing Consultant, Humana
Jennifer Grazel Director, Global Vertical Marketing, LinkedIn



101 Park Ave.
New York, NY, 10178


For early-bird discounts, please contact your Contently representative.

If you have any questions please e-mail