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Trying to establish ourselves as an industry thought leader is difficult, es-pecially with heavy competition. With platforms such as Contently, creating content for our blog helps set us up for success. Overall, the quality of con-tent that Contently produces is high, and they service from the Account team is best in class.
Contently’s platform allows customized workflow systems for each of our lines of business (Because no two businesses are the same!). The platform is intuitive, easy to use, and offers access to top contributors / writers/ graphic designers, and real-time analytics by story and by publication. While the platform is incredible, their people are truly the SECRET SAUCE.
One of the things I like the most is the Docalytics feature. It provides very detailed information regarding when someone has looked at a specific document, the device in which they viewed the document, the duration it took the user to interact with the document, and even provides document mapping, knowing which parts of the user most interacted with!