Lead Generation and Consideration
Learn how to create great lead generation content, attract prospects, and nurture them until they’re ready to buy.
Content Strategy Video Coursework
In the second module of our 3-part content strategy course, we cover:
Lead Generation 101: Intuitive techniques that’ll help you create high-value lead generation content.
The Hub and Spoke Strategy: A simple framework that’ll help you engage your audience across platforms, and drive leads to your most valuable content.
Newsletters: A deep dive into the channel that lets you bypass social algorithms and establish a direct connection with your audience.
Nurture Streams: Instructions on how to use content to nurture your prospects until they’re sales ready.
Believe it or not, the consideration stage requires more creativity than any other. In this lesson, you’ll learn how to create high-value lead gen content.
If an e-book goes up and no one downloads it, does it make a sound? Here, you’ll learn how to drive leads through the Hub and Spoke model.
An email newsletter is one of the most powerful tools at a marketer’s disposal. But when done wrong, it can feel like spam. And no one likes spam.
Not all leads are created equal. In this lesson, you’ll learn how to nurture prospects with content until they’re sales ready.
Content Strategy Course: Brand Awareness
Identify what content your audience craves and build a powerful content strategy.
