Where to find us

Featured Session 

Wednesday, September 5
11:20 a.m. – 12:05 p.m.
Excellence at Scale: How Marriott built a Content Center of Excellence with International Impact

Join Marriott and Contently for a session full of best practices about creating a content center of excellence. Learn how Marriott scaled its content operation without sacrificing productivity and aligned business units to maximize efficiency.

Learn How To:

  • Break down organizational silos, align teams, and drive efficiency
  • Manage business units across geos, verticals, and business needs
  • Leverage subject matter experts and your internal teams to inform ideation
Featured Speakers:
Marc Graser-Director of Editorial-Marriott Marc Graser
Director of Editorial, Global Creative and Content Marketing
Marriott
John Fernandez, Vice President of Revenue Marketing-Contently John Fernandez
Vice President of Revenue Marketing
Contently

 

Featured Session 

Thursday, September 6
1:30 p.m. – 2:15 p.m.
Stories for the Win: The Hidden Neuroscience of Content Marketing, and why Great Stories Make our Brains Want to Buy

Content marketers have long assumed that great stories help build relationships with consumers, but until recently, we haven’t known why or how. That’s quickly changing. In this high-energy session, Joe Lazauskas will reveal the cutting edge neuroscience of storytelling, featuring new research that’ll make you rethink the way you create and measure the success of your content.

Learn How To:

  • Connect the neuroscience of storytelling to building relationships and driving purchase consideration
  • Understand the four elements of stories that make our brains light up
  • Incorporate techniques for measuring and optimizing your content
Featured Speaker:
Joe Lazauskas-Director of Content Strategy, Contently Joe Lazauskas
Director of Content Strategy
Contently

 


The Storytelling Edge Book Signing

Thursday, September 6
Booth 724
3:00 p.m. – 4:00 p.m.

The Storytelling Edge book

 

Joe Lazauskas, author of The Storytelling Edge, will be signing copies of his book at the Contently Booth. Be one of the first 150 people to attend his book signing and receive a free copy. It’s first-come, first-served so don’t miss it!