Infographic: How to Build the Perfect YouTube Channel

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own.

If you’re a brand, you probably have the budget to splurge on high-quality videos, but that doesn’t mean you’re going to go viral overnight. You need a YouTube channel with consistent branding, design, and audience expectations. Otherwise, you could spend all that money and end up with clips that get an average of 500 views.

When you think YouTube channel, think television channel. NBC and CBS and ESPN all have their own logos and colors and branding, and you know what content to expect when you watch each of them. They also have regularly scheduled programming and recurring shows. If you’re building a YouTube channel, that’s where you need to start.

WeAreTop10 has an infographic designed to take you step by step through the process of creating an effective YouTube channel. You’ll get tips on how to choose the right camera and how to select the right channel name—both important steps you might overlook if you’re too focused on getting that first video out there—as well as a series of questions to consider before you start uploading.

So ask yourself: What kind of videos will live on your channel, and how often will new videos appear? Will there be recurring shows with the same themes and structures? What will compel your audience to return? And, perhaps most importantly, how will your channel become part of a larger YouTube conversation?

The infographic has a lot of great suggestions to help you answer those questions, so start there. Then get ready to build the perfect YouTube channel.