Sometimes it feels like the entire marketing world is tweeting simultaneously. You can almost feel the wave of social media managers strolling into the office with their coffee, sitting down at 9 a.m., and scheduling a flood of tweets to go out every 30 minutes for the next eight hours. It’s beautiful, really, but only if your definition of beauty is synchronized corporate communication.
Those in the know have some tricks about how to avoid publishing to their social channels at the same time as their competitors (and everyone else on the web). The savvy social media marketers know which time gets the most Facebook shares (1 p.m.) and which time gets the most clicks (3 p.m.). They know when B2B brands rock Twitter (weekdays), and when people actually pay attention to B2C brands (weekends, and Wednesday for some reason). Likely, these marketers are studying their social media data, analyzing trends and audience behavior to optimize their social media strategy.
There is also a chance they have Neil Patel’s infographic stapled to their desk. (Note: This isn’t a native ad for Neil Patel, I’m just a bit of a fanboy.)
Here, Patel tells you everything you need to know about when to post and on what channel, depending on whether your company is B2B or B2C. If you don’t take notes, I’m serious about pressing “print.”