Content Catchup: 5 Stories More Delicious Than A Post-Halloween Candy Binge
If you’re like me, you spent way too much time this week binging on leftover Halloween candy and fell behind on your industry news. But have no fear! We can’t help with that newly acquired sugar addiction, but we can provide a roundup of some awesome brand publishing stories.
Awesome visual content is increasingly becoming the key to getting people to engage with the things that you create. Enter ThingLink, a free, easy-to-use tool that makes images interactive and generates engagement rates upwards of 16%. As someone who’s proposed to 15 different girls, let me tell you, a 16% engagement rate is NOT easy to achieve.
Recently, Forbes Media commissioned an independent study of the effectiveness of sponsored content from Forbes’ BrandVoice program, and the results revealed that sponsored content delivers serious brand lift. Could this be the solution to content marketing’s ROI problem?
We spoke with Michael Grimes, Editor-in-Chief of Hill Holliday, to find out. (Surprisingly, they don’t get a special hat.)
Admittedly, recreating literary classics using tubes of lip balm sounds like a crazy final project at some hippie liberal arts college. (Like Sarah Lawrence, my alma mater! Holla!) But Burt’s Bees’ bold effort turned out to be one of the coolest content campaigns on Vine that the marketing world has seen.
YouTube’s superstars need a fresh revenue stream. Brands need online video superstars. If only someone would channel their inner Yenta and play matchmaker.
FanBridge wants to be that Yenta. Mazel tov!
What’s the deal with the Content Strategist? It’s something we created at Contently because we believe in a world where marketing is helpful, and businesses grow by telling stories that people love. Take advantage of our tools and talent and come build that world with us.Image by hd connelly/ Shutterstock.com