A Deodorant Brand’s Fresh Approach to Social Content

In April, a cadre of 200 publishers and advertising specialists gathered in New York’s Bowery Hotel for Contently’s Social Content Summit, which featured insights from nine professionals who have emboldened their brands through unique content and social media

Contently co-founder Shane Snow sat down with each panelist to discuss the future of content marketing and social media. This is the second of a nine-video series sharing some of the day’s learnings.

This video features Lauren Passero, who helped deodorant brand Degree Men launch its “Masters of Movement” campaign, which ultimately reached 40 million views. During Passero’s tenure as associate brand manager, Degree Men has climbed from almost no digital marketing visibility to a huge share of the conversation.

Image by Degree Men
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