Quora’s Amazing Growth, Content Mistakes, Automation Explored

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Wednesday:

Quora Grew More Than 3X Across All Metrics In The Past Year (TechCrunch)
Quora rarely reveals growth data, but the question-and-answer engine is ready to tell the world that user numbers are up on all fronts from questions answered to votes and site registrations.

Beyond Alexa and Compete rankings, the company relentlessly pursues one core goal — a desire to share the world’s knowledge. To that end, user experience is mission-critical to their cause.

The Cost of Ignoring Social Media (Salesforce Marketing Cloud)
Think that social media is a waste of time? Long story short — you’re wrong.

According to a recent McKinsey & Company study, social media has the potential to contribute between $900 billion to $1.3 trillion annually, across four commercial sectors. If you’re not maximizing your social strategy, you’re missing out on key opportunities for your business.

20 Devastating Content Marketing Mistakes [COMICS] (Social Media Today)
The custom content industry has evolved into a $43.9 billion industry.

If you can blend great writing, multi-media, PR, social media, and relationship-building into a fleshed out online presence — you’re a true marketing leader. This post will walk you through key lessons in developing your online strategy. The twist? It’s all in comics.

Automation Comes to Content Marketing (Digiday)
The advertising landscape is evolving to the point where banners are becoming less and less powerful.

Content has the potential to be a powerful solution. There’s only one problem — scale. You can easily scale your banner campaigns, but content? That’s a little more complicated. Here’s a look into a new concept — content automation.