Content Marketing

Revitalizing the Playboy Empire, Yahoo’s Redesign, Nickelodeon App

The Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today:

Revitalizing the Playboy Empire

The Wall Street Journal reports that over the past few years, Playboy has been trying to shed its seedy image and increase its licensing to regain profits.

It sold Spice and its other media properties to Manwin, an Internet porn manufacturer, and forged partnerships with Dolce & Gabbana and leaders in the art world. Its licensing profits increased from $37 million in 2009 to $62 million in 2012. Last year’s total revenue of $135 million is a decrease from 2009’s $240 million figure.

Yahoo’s Redesign Criticized

Mathew Ingram of GigaOm writes about the new Yahoo design and how it looks like a rehash of an old one. It includes a stream, but he says it’s old news, especially since Facebook launched News Feed a while back.

He says, “All the new Yahoo page appears to do is let headlines scroll beyond the little box that the site used to put them in, something that even newspaper websites — hardly the epitome of innovation — started doing a long time ago.”

Nickelodeon Creates an App for Kids

In order to reach out to kids on the iPad and through digital devices, Nickelodeon has created an app that includes “a noisy, colorful smorgasbord of animated clips, irreverent music videos and the occasional deluge of the network’s trademark green slime,” according to the New York Times.

There are free games, polls, and slideshows, as well as full-length Nick shows. It will be available in the Apple App Store starting this Thursday.

Boston Globe and its 28,000 Subscribers

Paid Content covers the Boston Globe, which put in a paywall a year and a half ago and has 28,000 digital-only subscribers.

Though the figure seems small, Analyst Ken Doctor said that it is solid compared to other newspapers. Jeff John Roberts writes, “The Globe — and other papers like it across the country — must hit on a digital growth strategy soon if they are going to survive. One option may be partnering with premium international brands like the New York Times.”

Hiring Journalists as Content Marketers

Content Marketing Institute covers what questions companies should ask journalists before hiring them for content marketing positions.

Journalists must be willing to think beyond the traditional PR/marketing/advertising divide. There is a market for journalists to be able to “incorporate narrative and humanity within a marketing message that resonates with living, breathing customers” as well.

Freelance Writers’ Tools

Make a Living Writing reports on what tools freelance writers need to succeed. They should have domain names, writer’s market subscriptions, and equipment like a working computer and software.

They should take classes and undergo training, too. They can skip out on paid job boards, paid accounting software, and the LinkedIn executive/premium accounts.

Twitter Reducing Character Counts in Certain Tweets

According to Mashable, starting this week, any tweet posted with a URL will have 118 characters, or 117 if it includes an http.

This is in response to its link wrapper, which was introduced in December. “In short, the condensed links now take up a bit more space, leaving you with a little less space to add commentary with them,” writes Emily Price. “In total, the update represents a two-character drop per tweet.”

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