NHL FanCam Aims to Put Fans in the Game

Looking to strengthen fans’ involvement in the games, the National Hockey League launched an NHL FanCam on May 30, showing a 360-view of fans at the stadium, and allowing viewers to tag family and friends and post the images on social media sites.

People watching from home can also play Hunt for the Cup, a competition to spot the Stanley Cup and have a chance at winning tickets to the 2013 Winter Classic.

The FanCam, which debuted at the 2012 NHL All-Star Game, can now be viewed online, and the NHL also plans to soon release an app for smartphones that “lets fans play along with the live NHL game they are watching,” according to ClickZ Marketing.

The Molson Canadian NHL Preplay app is available for download on the iPad. Based on the stats, fans watch a little more than half of the 60-minute games on the device.

Getting fans involved with a brand, and offering incentives for doing so, is a key way to make the customer-business relationship stronger.

Given the ever increasing popularity of smartphones, as well as the growing population that uses iPads to view content marketing efforts, the NHL is betting it will reach an ever widening audience. And isn’t that always the goal of a solid marketing strategy?

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