Content Marketing New Year’s Resolutions: 8 Posts You Should Have Read In 2011

Justin Bieber and Rebecca Black weren’t the only ones to skyrocket to e-popularity in 2011. Google searches for “Content Marketing” shot up from the nether in late 2010 and dominated marketing and advertising headlines throughout the next twelve months. Little wonder: social media has caused many a brand marketer to take up the trumpet of creating and promoting one’s own content as an alternative to traditional advertising.

(via Google Trends)

So, raise your glass to The Next Big Thing and start 2012 off right with the following must-reads from last year from The Content Strategist and other content marketing experts from across the web:

Content Marketing 101: How to Build Your Business With Content (Copyblogger)

How 3 Companies Took Content Marketing to the Next Level (Mashable)

HOW TO: Measure the ROI of a Content Marketing Strategy (Mashable)

Must-See Content Marketing Examples From 2011 (ContentMarketingInstitute)

Joe Pulizzi’s Chief Content Officer Job Description (Junta42)

The Skinny on Groupon’s Content Strategy (Junta42)

15 Must-Have Tools For Better Blogging (Content Strategist)

10 Tools For Converting Your Blog’s New Visitors Into Fans (Content Strategist)

Happy New Year!

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