This Week’s Awesome Content About Content 9-9-2011
It’s been a great week for content. The first annual Content Marketing World conference was held in Cleveland; it was an explosion of great advice and actionable tips. Just scan #CMWorld on Twitter for some excellent recaps.
Shareable is the new buzzword in content marketing. And rightly so: shareability is a good metric of quality.
Here’s this week’s awesome content about content:
Speaking of metrics, Hubspot and Chief Marketer blogged about some interesting statistics around metrics marketers measure. This post further buckets measurable activity into 4 groups: amount, source, nature, and results. Great read.
“Content is marketing currency,” says Lee Odden in this insightful post. 43.7% of buyers say they’re taking more time to research purchases, so creating helpful content around buying experiences is becoming more and more essential.
This recap of the #CMWorld panel provides excellent insight into content creators’ #1 question: how do I get people to find my content.
Google made a big investment in content this week with the acquisition of dining ratings authority Zagat. Content + Commerce + Search, oh my!
- The Most Awesome Content About Content This Week (June 24, 2011) (contently.com)
- [E-book] The Beginner’s Guide To Blogging & Content Marketing Strategy (contently.com)
- 5 Basic Metrics to Measure If You Care About the ROI of Your Content (contently.com)
- 10 Blogs You Should Be Reading If You Manage A Company’s Content Strategy (contently.com)