How to Develop a Community Management Plan
Building followers, engaging an audience, getting customer feedback. That’s the community management game. And that’s what every brand with a presence on the internet is hiring a Community Manager to do.
Social media is changing the concept of target market and audience into a concept of community. You can interact with your audience, talk to them, get them to contribute to your cause.
That’s pretty awesome.
Community engagement all happens around content. That’s the basis of our recent column for the Poynter Institute, 7 steps for building an effective community management plan.