YouTube’s blown up to become a serious rival of the cable industry. But the platform’s shared revenue model can leave the content creators disappointed and…
After making a massive splash on YouTube, the shaving start-up has spent the past few months advertising on TV. Here's why the medium is still relevant even to a 21st-century company.
Google has unveiled a new program to help brands create a YouTube video content strategy. This may be a commentary on brands' reluctance to dive into YouTube ads, or perhaps what Google sees as the next evolution of the TV commercial.
YouTube is the world's second largest social network. If your brand isn't active on this platform, you may be missing out on key customer connections.
Business Insider’s Pete Spande, Forbes’s Mark Howard, and Mashable’s Lauren Drell explain their credos and strategies for branded content.
Harvard Business School marketing professor Thales Teixeira looks at why and how people watch online videos.