Branded web series—and serialized storytelling—isn't just for Hulu and YouTube anymore.
Before Chipotle's "Farmed and Dangerous" and IKEA's "Easy To Assemble," there was "The Temp Life," the web's first-ever branded series, which launched in 2006 under the guise of professional actor and producer, Wilson Cleveland.
Last Friday, Wendy's and Boyz II Men paired up to create a ballad about the chain’s limited edition pretzel bun. Not gonna lie, it's been stuck in my head for the entire day. I'm a sucker for crooners in suits.
Earlier this year, brands jumped on Sheryl Sandberg's #BanBossy campaign to empower young women. Now, there's a new hashtag in town: #LikeAGirl.
Impossible to plan or predict—and tricky to capitalize on—the inadvertent brand content moment is the albino unicorn of viral marketing. Here are five of our favorite inadvertent branded content moments for you to look upon jealously, and hope that maybe someday you’ll get this lucky.