YouTube is the world's second largest social network. If your brand isn't active on this platform, you may be missing out on key customer connections.
Business Insider’s Pete Spande, Forbes’s Mark Howard, and Mashable’s Lauren Drell explain their credos and strategies for branded content.
Harvard Business School marketing professor Thales Teixeira looks at why and how people watch online videos.
The Yahoo-Tumblr deal closely resembles a high-profile integration from back in 2006 — Google and YouTube.
BuzzFeed has launched a one-of-a-kind program to train agencies to become master storytellers.
The votes are in – here are YouTube's 10 mega-hits from April.