MDG Advertising is responsible for this massive, glossy infographic about the importance of native advertising for content marketers, featuring social media, metrics, and the future of native.
It's football season, and Lenovo/The Onion's razor-sharp parody of Hard Knocks and office fantasy leagues is back.
How do brands grab the attention of jaded consumers? The answer is simple: They make fun of themselves. When brands poke fun at their flaws, consumers view them as down-to-earth and relatable; it's the same phenomenon that makes Jennifer Lawrence so popular.
Branded web series—and serialized storytelling—isn't just for Hulu and YouTube anymore.
Before Chipotle's "Farmed and Dangerous" and IKEA's "Easy To Assemble," there was "The Temp Life," the web's first-ever branded series, which launched in 2006 under the guise of professional actor and producer, Wilson Cleveland.
Last Friday, Wendy's and Boyz II Men paired up to create a ballad about the chain’s limited edition pretzel bun. Not gonna lie, it's been stuck in my head for the entire day. I'm a sucker for crooners in suits.