Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success.
In an ideal world, we would not judge a snack by its fat, sugar, and sodium content, but by the quality of its branded content. So whether or not your slow food, organic, fair trade, gluten-free veganism can accommodate these quirky brands into your diet, try to relish the raucous joy they're making on social media.
Are you #blessed with an exceedingly large Twitter following? You’re obviously doing something right, and researchers from the Georgia Institute of Technology and the University of Michigan might have figured out what that something is.
On July 1, the Canadian Anti-Spam Law, known as CASL, went into effect, and it could have big ramifications for content marketers. The law, which was actually passed in 2010, is incredibly broad-reaching. It applies not only to emails sent to or from Canada, but also to text messages and communication via social media as well.
The latest ING report on social media serves as a warning for journalists everywhere: Step up your game or risk losing your audience’s trust.
Here’s a walkthrough of how to make GIFs from existing content, using a recent infographic from LinkedIn, created on the Visually Marketplace.