"Serial," the most downloaded podcast of all time, ended this week, creating a pop culture vacuum that probably won't be filled for a few weeks. But on its way out, the podcast inadvertently became part of a marketing controversy.
In our latest Contently Labs, we answer a question we hear a lot from content marketers: How do I effectively drive high-quality traffic to my content through LinkedIn?
Thanks to the Internet, your brand's reach is endless. But there is a very specific group you should be targeting. Instead of partnering with big names, form personal relationships with your biggest influencers: customers.
Transitioning to enterprise-wide content strategies and transforming into brand publishers is not going to happen overnight, but there are a few ways to improve the speed and quality of the legal and compliance review process.
If Facebook sponsored posts aren't in your content distribution arsenal, you're missing out.