Here's what you missed while wondering whether it's possible for anyone over the age of 25 to understand Snapchat...
Facebook is banking on the fact that two-thirds of Super Bowl viewers will likely engage with a brand's game-related content on social media.
Oreo's infamous Super Bowl blackout tweet two years ago has led to a spate of brands trying—and failing—to recreate the cookie maker's explosion of social media attention.
"Engagement" once meant anything from clicks, visits, and unique visitors to likes, retweets, views, favorites, and a slew of other buzzmetrics. It was a mess, and it largely still is.
Video-intensive sites like YouTube, Netflix, and, yes, Facebook dominate the race to capture the web's most precious resource: user attention. Twitter looks poised to join the ranks.
Facebook now drives one quarter of all referral traffic, over three times that of all other social sites combined. What's even more surprising is how they got there.