Here be a map out the content marketing universe. Instead of King's Landing, you'll find the royalty that occupies Brand Publisher's Landing. Across the Narrow Sea of Audience lie the Merchants of Content, willing to arm brands with eyeballs—for the right price. And to the South and along the Social Coast sit the social media networks those brands must ally with and conquer.
This past Tuesday, Politico ran “No, BP Didn’t Ruin the Gulf,” an op-ed piece by a BP Comms. VP that claimed the damage caused by the 2010 Deepwater Horizon oil spill in the Gulf of Mexico was minimal.
If Twitter can convince NFL fans they're missing out if they're not on stalking their feeds on Sundays, they'll achieve that long-coveted mainstream growth.
Though content marketing is the new kid on the block, it won't be long before it eclipses social as marketers' tool of choice.
Brands love to hijack big events, but they often fail. The latest research from ShareThrough sheds some light on how they can succeed.
Your blog post may not spread to millions, but tens of thousands is a reasonable goal. How? Following these tips is a great start.