Rumor has it Google is preparing to take the native advertising plunge, which should have a big impact on the way you distribute your content.
A new study by The 614 Group, a digital solutions firm and consultancy, delves into nine native advertising tech vendors, extracting key information content marketers should consider when weighing their investment in this young but promising technology.
But brand publishers don't want clicks; they want people to spend time with their content in hopes of building lasting relationships with an audience and achieving true ROI. If it's dumb to measure the success of your content based on pageviews, it's even dumber to pay for those pageviews.
Creating high-quality branded content is very important, but when it comes to making sure your ad dollars are spent properly, understanding the best ways to get eyeballs on your content can be just as crucial to your success.