For Bravo, a successful content strategy means not only thinking about content, it also means re-thinking the platform.

The company hired Mirrorball in 2011 to devise a re-branding strategy that would pump the right kind of content to a fresh base of social consumers.

Target promoted its Everyday Collection with a live tweet event on Jan. 24. The collection went live via a tweet-to-runway-show.

Five things writers, creators, and publishers can expect to see happen with content marketing in 2013.

Content Marketing Institute writes about the content marketing strategies of three drink brands, Coca-Cola, Red Bull, and Pepsi.

McDonald's has put out a music video called "Getting Serious," which debuted on X-Factor this past Monday, according to Marketing Magazine.