We spoke with Brian Kenny, chief marketing and communications officer at HBS, to find out how one of America's most prestigious MBA programs manages content.
Popular social networks offer a lot of exposure for your content but don't always measure up in impact. StumbleUpon brings an audience looking to spend time with content and simple mechanics for delivering content to an interested audience.
“There’s a fuller story there. One that you can tell in more than just a tweet,” says Twitter's Editorial Director Karen Wickre, on the purpose of its blog.
Tanner Ringerud, BuzzFeed’s director of creative services, helps brands created contagious content that strikes a chord with the click-crazy site's audience.
E-commerce businesses and great content marketing are a natural fitting pair – content makes the products look good, and product gives good content constant new…