According to “The Goat Must Be Fed,” a Duke Reporters’ Lab report released on May 14, instead of embracing the digital revolution, newsrooms tend to “...cling to familiar methods and practices even when they know better, more emerging digital alternatives are available, often for free.” Here are five ways newsrooms can innovate and not rely on outdated methods.
How big a deal is the leaked New York Times Innovation Report? According to Nieman Lab's Joshua Benton, it brought at least one Times staffer to tears. The weeper in question cried, as Benton says, "because it surfaced so many issues about Times culture that digital types have been struggling to overcome for years."
The B2B content marketing competition is heating up. If you have any doubts, just consider that 58 percent of B2B marketers plan to increase their content budgets in 2014, according to the Content Marketing Institute.
There’s been a common refrain in the tech and media worlds these past few months: What the Zuck is going on with Facebook?
Everywhere you look, brands are turning into media companies — or at least they’re trying to. As we head towards . . .