As brands create more and more content, thus opening up more job opportunities, significant debate about whether freelance creatives really want to give up their bohemian bliss for a corporate gig. According to a recent study by Working Not Working, a network that connects freelancers with corporate gigs, the answer is "Yes!" Especially if your brand is cool.
As more and more web surfers—specifically internet-savvy millennials—continue to take advantage of easy-to-install plug-ins like AdBlock and Adblock Plus, the end of the display and pre-roll ad may not be too far off.
If you’re like me, you spent all of Father’s Day trying (and failing) to explain your job to your dad . . .
If you’re like most marketers, you’ve dabbled on Google+, but don’t really get the point. Or, you might be a holdout who just doesn’t want to commit to yet another social account without proof that it’ll deliver results. Whichever camp you fall into, you should know that there’s more to the story.
These days, statements that SEO is dead are common, along with predictions that content marketing and social media are poised to replace it entirely. The truth is, SEO isn’t what it used to be — but it’s not going to disappear altogether.