The schoolyard brawl between search and social is on. Search, the longtime undisputed big kid on the traffic-referral playground, is being challenged by the once-dismissed band geek, social. And they're about to throw down.
It's no accident that tech leaders like Google, Apple, and Amazon have grown into some of the world’s most powerful organizations. Let’s look into specific techniques you can take from these bigwigs and apply to your content team's goals.
If “You Won’t Believe What Happens Next” headlines let you dominate all the popular traditional metrics, could that mean we’re not measuring the right things?
There are now 19 billion more reasons to get your chat app marketing game in order. Without a doubt, Facebook’s massive acquisition of WhatsApp—and the news that Google was willing to pay billions more—sounded the alarm.