Think all of your social traffic is coming from Facebook and Twitter? Think again. Nieman Journalism Lab just shared a case study about the impact of chat apps—and it may just shed some light on your "dark social" traffic.
Imagine how many video cameras there are in retail stores around the world. Now imagine the usefulness of turning those cameras’ millions of hours of video—of shoppers’ in-store interactions and activity—into simple, optimizable, visual data.
Here be a map out the content marketing universe. Instead of King's Landing, you'll find the royalty that occupies Brand Publisher's Landing. Across the Narrow Sea of Audience lie the Merchants of Content, willing to arm brands with eyeballs—for the right price. And to the South and along the Social Coast sit the social media networks those brands must ally with and conquer.
When it comes to measuring content, it's always difficult to balance intuition with science. But some neuroscientists think there's room to completely turn marketing on its head.
Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success.
A Google engineer has taken on sponsored content's transparency and labeling challenge with a browser plug-in for Chrome and Firefox called AdDetector. It's drumming up a fair amount of buzz in the media world already.