When it comes to measuring content, it's always difficult to balance intuition with science. But some neuroscientists think there's room to completely turn marketing on its head.
Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success.
A Google engineer has taken on sponsored content's transparency and labeling challenge with a browser plug-in for Chrome and Firefox called AdDetector. It's drumming up a fair amount of buzz in the media world already.
As brands create more and more content, thus opening up more job opportunities, significant debate about whether freelance creatives really want to give up their bohemian bliss for a corporate gig. According to a recent study by Working Not Working, a network that connects freelancers with corporate gigs, the answer is "Yes!" Especially if your brand is cool.
As more and more web surfers—specifically internet-savvy millennials—continue to take advantage of easy-to-install plug-ins like AdBlock and Adblock Plus, the end of the display and pre-roll ad may not be too far off.
If you’re like me, you spent all of Father’s Day trying (and failing) to explain your job to your dad . . .