Tag: Google Analytics
"Brands often lack structure around content creation," says Suzanne Baran. "Buy-in is often a challenge, and the process is rarely collaborative."
To promote the Ideapad Yoga, Lenovo has posted branded content on BuzzFeed, "12 Awesome Additional Uses For Everyday Objects."
Baer, expert marketer, social media specialist, and author, told The Content Strategist what he thinks the future holds for the industry.