"Brands often lack structure around content creation," says Suzanne Baran. "Buy-in is often a challenge, and the process is rarely collaborative."

To promote the Ideapad Yoga, Lenovo has posted branded content on BuzzFeed, "12 Awesome Additional Uses For Everyday Objects."

Baer, expert marketer, social media specialist, and author, told The Content Strategist what he thinks the future holds for the industry.

The best ways to get a name out there include link building, starting conversations on social media platforms, blogging, and tracking.

Blog posts can take on a life of their own. Sometimes, it's a second life.

For social media marketers, setting and hitting goals can be tough, but there are a few proven ways to track their progress.