Don’t talk about the brand -- if you do, the theory goes, you’ll drive consumers away. But what about the people who are interested in your brand?

Ten years ago, it would have been hard to imagine Storify, an online curation app that gives publishers the tools to build content using social media.

When it comes to social content, it’s never a bad idea to stop thinking like a brand and start thinking like a blogger.

Experts from BuzzFeed, Contently, Outbrain and GE talk about branded content at the top of 2013 -- success stories and cautionary tales.

Business Insider's Christina Austin analyzes the companies successfully producing content on social media.

GE's new campaign on BuzzFeed "The BuzzFeed Time Machine," lets dial back the site to their favorite decade in pop culture.